Potters Point, a largely undeveloped stretch of Lake Huron shoreline a few miles from Alpena, has been permanently protected after a community-backed campaign surpassed its $1.52 million goal. Huron Pines said more than 375 donors helped secure the future of the 41-acre property, which includes nearly 8,000 feet of shoreline.

The land is expected to become a public nature preserve, but it is not open to visitors yet. Huron Pines said Potters Point remains closed and gated while the organization prepares the property for safe public access. A grand opening is planned for early summer 2027.

What the campaign protected

Potters Point includes forests, coastal wetlands and undeveloped Lake Huron shoreline. According to Huron Pines, those features provide important habitat for fish and wildlife and represent a largely untouched portion of Great Lakes coastline.

The campaign drew support from individual donors, neighboring landowners, local businesses and community partners. Recent contributions included $25,000 from Amrize and $10,000 from Alpena Alcona Area Credit Union. Those gifts helped move the fundraising effort across the finish line.

Huron Pines Executive Director Brad Jensen said the property was protected because people in Alpena and across Michigan recognized its value and wanted it to remain largely untouched.

Work must be completed before opening

Reaching the fundraising target was a major milestone, but Huron Pines said purchasing the property was only the beginning of the work. The organization is preparing the preserve for visitors while protecting the natural features that made the site worth preserving.

Planned preparation includes:

  • Parking and visitor access improvements
  • Cleanup
  • Signage
  • Other work needed to make the preserve ready for public use

Until that work is complete, visitors should not enter the property. Huron Pines said it will provide updates as preparation continues and plans for the preserve take shape.

Long-term stewardship planned

Huron Pines also said protecting Potters Point will require ongoing care. The organization plans to manage the property over the long term, with an emphasis on protecting sensitive habitats while creating opportunities for people to experience the Lake Huron coast.

Donations remain welcome to support stewardship of the preserve. Huron Pines said that continuing support will help care for Potters Point and keep it protected for future generations.